This project involved...
Creating and executing a go-to-market strategy that generates interest, drives sales and builds relationships with a growing network of equestrian businesses.
Writing SEO friendly content for web pages, blogs and social media platforms that reinforces company brand.
Producing digital content (images & videos) for product marketing campaigns.
Growing a steady presence and following on social channels as an industry expert.
Consistently achieving a weekly reach of 12K+ on Facebook without using paid advertising.
Writing B2B and B2C outbound email campaigns.
Liaising with media outlets and writing press releases.
Producing Help Docs and 'How-To' guides (text, audio & video) for onboarding clients.
Effectively using Content Management System (Later) for social media scheduling.